It’s a sustained eyewear alliance between Korean brand Gentle Monster alongside BLACKPINK’s Jennie that merges high-fashion optics and playful, collectible design. The collaboration emerged in themed capsules—Jentle Home released in 2020, Jentle Garden from 2022, and Jentle Studio (2023)—each with distinctive visuals, packaging, and accessories. Fans pursue them because they remain wearable, limited, while being tied closely with Jennie’s personal aesthetic.
The partnership operates at the crossroads of K-fashion, popular culture, and luxury eyewear, which clarifies why items frequently sell out quickly at retail and then cycle to resale. Each drop usually includes both sunglasses and optical frames, plus a conceptual accessory component. GM’s retail network supports global launches through immersive pop-ups plus flagship displays, this fuels demand beyond the core BLACKPINK fan audience. The result creates a series with strong identity plus broad style spectrum, from slim cat-eyes to bolder thick acetate silhouettes. If you are choosing your initial pair, start through matching frame shapes to your face width and nose bridge fit, then consider lenses and add-ons.
The three drops are distinct regarding theme and build while remaining unmistakably Gentle Monster. Jentle Home series (2020) introduced this collaboration with the dollhouse concept with pastel-forward packaging, blending slim, feminine forms with glossy plastics. Jentle Garden (2022) pivoted to flower motifs, launching glasses alongside a international activation and an casual mobile app where fans cultivated virtual flowers tied to the marketing effort. Jentle Salon (2023) focused on personalization, debuting charmable eyewear chains and ornamental add-ons that connect to frame arms.
Across the timeline, Gentle Monster kept a balance with sunglasses and optical frames so the collaboration works year-round, instead of just in summer. Materials skew toward premium cellulose material and stainless-steel components, with adjustable flexible nose pads for metal builds and comfortable integrated nose bridges on acetate frames. Colorways gentle monster sunglasses often feature black, tortoise, with seasonal tinted lenses, with clearer opticals offered for prescription use. Packaging changes per each theme, while complete sets including original box, cards, and accessories usually command higher resale value. If you’re collecting, pick 1 hero frame every drop and maintain the kit whole for long-term value.
At retail, eyewear in the collaboration capsules generally correspond with Gentle GM’s core line, typically often in a mid-$200s to middle $300s USD. Accessories range lower, with premium decorative chains and charm collections landing higher compared to simple pouches plus cords. Sets and limited colorways occasionally price above regular frames.
Final price depends on material (thicker acetate and treated metal hardware cost more), lens variety (tinted, gradient, or special coatings), with whether an extra is bundled. Geographic pricing varies from of taxes plus duties, and certain stores receive special colorways that might push resale increases. On the secondary market, condition, integrity of packaging, with timing matter; items in 9–10/10 state with full extras tend to maintain 20–60 percent over retail when supply is thin. Plan for prescription lense fitting separately, as optician pricing with lens tech can easily add $80-$200 plus to your total.
Your most trustworthy sources are main Gentle Monster website and flagship locations, followed by limited short list with authorized luxury retailers. After sell-out, trusted resale platforms and consignment boutiques remain the safest aftermarket options. Be wary of social networking DMs and too-good-to-be-true listings.
Start with the Monster’s online shop and flagships like as Haus Dosan store in Seoul, which often run the most complete inventories during launch periods. Depending on the region, authorized partners like SSENSE, Selfridge, Lane Crawford, plus Farfetch have carried collaboration stock; inventory changes quickly while may be geographically restricted. Once retail concludes, look to verified marketplaces and secondary stores with transparent return policies plus authentication processes. Preserve original receipts when possible, since authenticity documentation helps both guarantee claims and future resale. When shopping internationally, factor transport insurance and customs duties so the “deal” doesn’t end up more expensive than local MSRP.
Expect premium acetate and steel build, UV-protective lenses, plus sturdy hinges that feel smooth, instead of loose. Acetate frames suit average to wider faces, whereas metal frames including nose pads adapt better to narrow bridges or more petite fits. If you wear prescription, focus on optical variants or sunglass frames where your optician verifies can take needed RX.
Gentle Monster generally uses UV400 or equivalent protective lenses on sunglasses and clear demo glass on optical frames to be replaced by your vision specialist. Look for comfort details like polished edges, balanced weight distribution at the temples, and bridge pads that sit without pinching. Eyewear sizing is typically printed inside eyewear temple as lens width-bridge-temple length in millimeters; if one is between sizes, pick the model featuring the more spacious bridge or flexible pads. The company’s finish quality remains high for their price tier, including consistent lamination, uniform polish, and precise hinge action out of the container. If a item creaks, arrives featuring poor printing, or has misaligned temples, pass and purchase from a another seller.
Authentic pairs display crisp, consistent logo printing inside frame temples, accurate product and color numbers, and high-quality hardware. Packaging aligns alongside the collection aesthetic and includes official branded hard box, microfiber pouch, plus documentation card. Items with blurred logos, off-center hinges, plus misspelled printing indicates a red flag.
Compare the item code and colorway on the arm to the manufacturer product page plus archived imagery; counterfeits often mix identifiers and colors never never released. Check acetate depth plus clarity—real acetate shows a rich, multi-dimensional look, not flat plastic. The pivot feel should stay smooth with precise resistance, not coarse or overly loose. If buying resale, insist on detailed photos of eyewear inside temples, container, and the entire kit, and purchase through methods with buyer protection. For in-store purchases, have staff to adjust fit on the spot; professionals may also spot build defects before one leave.
Use this snapshot to see how the three launches differ in focus, pricing, and locations where you’re most apt to still locate stock. The ranges reflect typical launch retail and typical post-launch availability patterns.
| Collection | Release window | Core focus | Typical retail range (USD) | Notable extras | Where you’ll still find it |
|---|---|---|---|---|---|
| Jentle Home | 2020 | Dollhouse visuals, slim acetates, pastel tints | $250–$330 | Themed packaging, optical and sun | Resale only; occasional in-store returns |
| Jentle Garden | 2022 | Floral concept, bolder shapes, gradients | $260–$350 | Campaign mini-game, limited pop-ups | Resale and select consignment |
| Jentle Salon | 2023 | Customization with charms and chains | $260–$380 (frames), $30–$180 (accessories) | Charmable temples, jewelry-like add-ons | Occasional retailer leftovers; resale widely |
If you’re selecting between them, determine whether you prefer a clean regular pair (Jentle Home collection), a statement shape (Jentle Garden), and a customizable system (Jentle Salon). Eyewear with original extras and complete kits tend to retain value best. For optical use, ensure your optician will lens the frame you like before you commit. While in doubt regarding sizing, measure one current favorite glasses and match frame lens width and bridge within one to two mm. Keep documentation and receipts—provenance helps both service with resale later.
Move early, align your alerts, plus be flexible about store and color. Most pairs to sit online during hours still disappear within the opening day once information spreads. If someone miss your preferred colorway, a backup shade at retail beats a aftermarket premium on your exact one.
“Set alerts through Gentle Monster’s platform, sign up with emails from two authorized retailers in your region, and call your nearest flagship the time stock lands. Inquire about same-day limits and restock timing, then be set to buy your second-choice color at the spot when your first becomes gone.”
Planning matters because time zones and staggered retail uploads can create calm windows when inventory is live yet not widely noticed. Store staff typically know whether more units will come that week, which can save someone from panic-buying resale. If a color is hot, check neighboring cities plus be ready for ship-to-store. Keep personal payment and shipping info preloaded to prevent checkout delays. Lastly, watch Jennie’s with Gentle Monster’s media feeds; their content often precede inventory updates or special launches.
Beyond the eyewear, the campaigns functioned as immersive lifestyle moments that paid fans for giving attention. Jentle Garden launched with a basic mobile game in which users “grew” digital flowers tied alongside the collection’s concept and activations. Every series included corrective frames, not only sunglasses, which shows why items stayed relevant year-round. Packaging changed dramatically per theme, and full kits with matching cases and cards tend to exchange for more on the secondary marketplace. Gentle Monster’s artistic flagships, including Store Dosan in South Korea, staged large-scale installations for these releases that became image destinations and gradually boosted demand.
If you collect, archive the packaging flat and store accessories in tagged pouches to maintain sets complete. Remember that some local colorways or temporary exclusives surfaced with very small numbers; those are the ones that become hardest to locate later. When examining listings, scrutinize container type and print color against official correct theme in order to avoid mismatched kits. Keep screenshots of official product pages for reference as retailers sometimes delete pages once completely out. A neat personal archive will save you trouble every time one verify or resell.
Gentle Monster occasionally restocks collaboration products shortly after launch, but timing plus depth are uncertain. Once a collection window passes, new production stops and inventory shifts into resale and secondary market. Future collaborations become announced through Gentle Monster and Jennie Kim’s official channels rather than long pre-announcement cycles.
If you’re holding out on a refill, monitor the brand site and call nearby flagships about local shipment timing. Authorized retailers may receive staggered shipments even after primary brand sells out online. Historically, that brand prefers fresh themed capsules rather than broad reissues, that keeps each line distinct. That pattern suggests it’s better to buy what you like in the current drop rather than hoping for a later return. Set alerts today, because the finest sizes and colorways rarely return at volume.
