Introduction to E-Commerce and Entrepreneurship

Explore the e-commerce landscape, its history, and potential for entrepreneurs. This session provides an overview of the course, sets goals and expectations, and introduces you to the exciting opportunities in digital entrepreneurship.

Idea Validation and Market Research

Learn techniques for validating business ideas, conducting effective market research, and identifying target demographics. This session equips you with the skills to ensure your business concept is viable and tailored to your audience.

Business Model and Planning

Understand various business model options for e-commerce and how to create a business plan. This session covers different e-commerce platforms, helping you choose the best structure for your online business.

Setting Up Your E-Commerce Business - Part 1

Evaluate and select the right e-commerce platforms, purchase a domain, and set up hosting. This session provides practical guidance on establishing your online store’s technical foundation.

Setting Up Your E-Commerce Business - Part 2

Design your store layout by selecting themes and templates while focusing on user experience (UX). This session introduces you to the basics of creating an attractive and user-friendly online store.

Product Sourcing and Supply Chain Management

Understand supply chain management, sourcing products, and inventory management. This session covers dealing with suppliers and ensuring your products are available to meet customer demand.

Creating Compelling Content and Product Descriptions

Master writing engaging product descriptions and content marketing strategies. This session emphasizes the importance of photography and multimedia in showcasing your products effectively.

Social Media Marketing for E-Commerce

Develop social media strategies for e-commerce, choose the right platforms, create compelling content, and engage with your community. This session helps you leverage social media to boost your online presence.

Customer Service Excellence in E-Commerce

Learn the importance of customer service, setting up support channels, managing customer expectations, and handling disputes. This session ensures you can provide excellent service to retain and satisfy customers.

Analytics and Performance Monitoring

Get introduced to analytics and monitoring key performance indicators (KPIs). This session teaches you how to use data for decision-making, helping you track and improve your e-commerce performance.

Conversion Rate Optimization

Discover techniques for increasing conversion rates through A/B testing and checkout process optimization. This session focuses on practical methods to enhance your store’s efficiency and profitability.

Scaling Your E-Commerce Business

Learn expansion strategies, scaling logistics, entering new markets, and diversifying product lines. This session prepares you to grow your business and explore new opportunities in the digital marketplace.