SOCIAL MEDIA MARKETING

Soical Media Marketing

This course is designed for individuals who want to develop a strong foundation in social media marketing and learn how to leverage the power of various platforms to achieve business goals. Throughout the course, students will explore essential topics such as understanding marketing strategies, identifying target audiences, and mastering platform-specific algorithms.

They will delve into key aspects like creating compelling content, optimizing posts for different social media platforms, and building brand awareness through creative strategies. Additionally, students will gain hands-on experience with tools for creating and managing social media ads, running campaigns, and analyzing performance metrics across platforms like Facebook, Instagram, YouTube, and LinkedIn. The course also covers trends like AI integration and community management, providing a comprehensive toolkit for modern marketers.

By the end of the course, students will have the skills to design and launch effective social media campaigns, create engaging content, and manage social media communities, preparing them for roles such as social media managers, digital marketers, or content strategists. This course is ideal for those looking to elevate their marketing expertise and navigate the ever-evolving digital landscape.

Format: On-campus
Day: Every Sunday
Time: 2:00 PM – 5:00 PM
Fee: Rs. 1,000/Per Month
Starting from: 3rd November 2024

HERE IS THE DETAILED COURSE OUTLINE

November 3rd, 2024

Session 01: Introduction to Social Media Marketing

This session provides an overview of social media marketing, emphasizing the stages of marketing such as awareness, consideration, and conversion. You'll learn how to set effective social media goals using the S.M.A.R.T. approach, along with strategies to kickstart your campaigns.
November 10th, 2024

Session 02: Types & Trends in Social Media Marketing

Dive into identifying your target audience and building buyer personas in this session. You'll also explore market trends and the differences between SEO and SEM to understand their impact on social media marketing.
November 17th, 2024

Session 03: Developing Strategies for Social Media

This session focuses on creating a solid social media strategy, covering the importance of branding and content mapping. You will also gain insights into how social media algorithms work and how to use them to your advantage.
November 24th, 2024

Session 04: Content Creation for Social Media

Learn about the different types and formats of content for various platforms. This session explores platform-specific approaches and delves into creative practices and research to optimize your content creation efforts.
December 1st, 2024

Session 05: Creative Writing for Social Media

Master the basics of social media content writing and copywriting in this session. You will also get practical tips and rules for crafting compelling social media posts that resonate with your audience.
December 8th, 2024

Session 06: Introduction to Social Media Ads

This session introduces you to various types and formats of social media ads, including carousels, videos, and lead-generation ads. Learn theories and best practices for designing campaigns and building effective content calendars.
December 15th, 2024

Session 07: YouTube Marketing

Explore the unique formats and features of YouTube, as well as TikTok, to engage your audience through organic and paid strategies. This session also covers SEO strategies specific to video content.
December 22nd, 2024

Session 08: Meta Marketing (Facebook & Instagram)

Discover the tools available on Meta platforms (Facebook and Instagram) for marketing. Learn to analyze performance metrics, set up ad campaigns, and leverage analytics to refine your social media strategies.
December 29th, 2024

Session 09: Integrating Other Social Media Platforms

In this session, you'll explore how to integrate email marketing, newsletters, and social media platforms like Twitter (X) and LinkedIn into your overall strategy. Discover trends and tools to engage audiences on these platforms.
January 5th, 2025

Session 10: Social Media Community Management

This session emphasizes the importance of building and managing online communities. Learn how to leverage user-generated content, respond to feedback, and handle PR crises effectively on social media.
January 12th, 2025

Session 11: Artificial Intelligence for Social Media

Gain an introduction to AI tools and their applications in social media marketing. This session covers how AI can be integrated into your marketing strategies, with real-life examples and best practices.
January 19th, 2025

Session 12: Launching Your Own Campaign on Social Media

In the final session, review key course concepts, engage in a Q&A, and present your social media campaign proposal. This session is designed to help you launch your own real-world social media project as part of the course’s final project.